focal piece

This is finished monarch butterfly from Mary Ellen Merrigan of Mary Ellen Beads.

Three Lessons of the Monarch

It wasn’t on my list to pour resin when Michele called about a perfect butterfly in early October. I resisted, reasoning the Little Mosaic boxes I was working on took creative precedence. “This perfect butterfly won’t last,” she reasoned. A silversmith, Michele McMillan  works beautiful, simple and thoroughly modern designs. Although I now refer to …

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This dramatic amber necklace by Mary Ellen Beads Albuquerque reminds you to reframe marketing.

Reframe boldly with an artful lens

Marketing art is like hand-crafting a stunning necklace. How? Let’s discuss three criteria: Cohesiveness Customization Clarity Like this necklace, your marketing plan is a one-of-a-kind story opportunity to communicate your company, its dominant personality and offering to the public. How has that been working for you? Is it time to reframe your story? Here’s the …

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